The search engine algorithm is upgrading day by day. Even since the Penguin Update which was introduced in 2012, SEO experts have been trying to figure out how to incorporate link-building strategies and techniques without being penalised. When it comes to rank on google, Link building is the real ‘key’.

What is link building?

Link building is an essential part of SEO efforts, which helps search engines to find and rank your pages. You can write a creative post, but if search engines can’t follow at least one link to it, it will wait forever in vain for visitors to admire its outstanding content. For Google to find your post or website, it needs links from other websites. But, beware while doing backlinking because the quality of links does matter! Not every link is as valuable and trusted. 

All about link-building test

Good and trusted links can improve your website ranking – similarly using unauthorized links can be penalised and harmful to your website. Have you ever wondered how one can check whether you’re using the right link-building strategy or not? Here we will tell you how to do the Link building test.

Step 1- Check your website: is it upgraded?

The main purpose of any link building and SEO is to get organic traffic by boosting your reach and also increasing user engagement. But if your website is not user-friendly, then there is no point at all in doing link-building and promotions. Google’s new algorithm does consider the state of your website. Google will check whether you upgrade your website frequently or not, it will help you to increase engagement on your website. Also If there are broken links, outdated and boring content, etc. then that could be holding you back. Thus, for link building to work amazingly, your website has to be audited/upgraded recently.

Step 2- Go for the content marketing campaign

The other thing that Google considers while ranking your site is the quality of content. If your content quality is excellent, then it will rank higher. 

So to produce excellent content you should consider some major points:-

• 1000 words of content should be used.
• Use creative and eye catchy visuals.
• Add relevant and accurate information
• Make sure your content Is easy to read/understand

Catchy and high-quality posts can boost your engagement and help you get higher organic traffic.

Step 3- Choose a perfect format

If your content is readable and easy to understand then it will increase the chances of getting a high rank on google. Sounds difficult? But it’s essential for SEO. 

How to make your post easy to understand? 

Write in a good format like short paragraphs, attractive fonts, sub-headers, relevant statistics, etc. 

Step 4- Check your backlinks

 If you want your website to rank then it is always the best idea to locate your current backlink. You can do this with the help of some tools like Ahrefs or Majestic. Focus on this particular thing can give you 40% faster results.

So imagine your website ranking on the first page of google and your content going viral- Every person’s dream? YES, why only dream when you can turn this into reality?